APRIL 4, 2022|TRENDS & CULTURE
Dictionary.com's Latest New Words Aim To Help Explain Our World Today
Do you know the difference between someone who is "houseless" versus someone who is "unsheltered"? Both offer a different context than the single word "homeless" and are examples of some of the latest words recently added to Dictionary.com to allow for more nuance in the vocabulary we use to describe certain things.
"Nontaster" and "hypogeusia" were added to help describe symptoms for those suffering from so-called long Covid, and "megadraught" plus "mesovortex" both describe the potential climate reality we will soon face. Nothing helps describe our culture's evolution more than the new words popularly used to describe it. That's an idea someone should probably "memeify."
Rohit speaks on this topic. See his futurist keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
