FEBRUARY 7, 2026
Dinner Inside a 1,500-Year-Old Pyramid in Lima
This might be the only place on Earth where you can eat dinner inside a 1,500-year-old pyramid. Welcome to Huaca Pucllana in Lima. You’re sitting steps away from pre-Incan ruins made of adobe and clay that have survived earthquakes for centuries. At night, they light up the entire site and it honestly feels unreal. High-end Peruvian food, fresh ceviche, lomo saltado, and a pisco sour in hand, all while staring at history that’s older than Machu Picchu. It’s a little pricey, but for this exper
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
