FEBRUARY 25, 2009|SOCIAL MEDIA
Don't Be A Flack ... Why Bloggers Need Personal Pitch Guidelines
As a blogger for now nearly five years, I get my fair share of pitches from PR people and companies. So when I was updating my website and adding a top navigation bar and new pages with information about speaking, media and other things ... I knew I would want to address the topic of getting pitched and how I'd like that to happen. Quite frankly, as someone who works in a PR environment, I wish more bloggers did this. So I created my "Blog-At-A-Glance" page as an easy introduction to my site for first time visitors and included the following information about my philosophy on getting pitched:
If you're new to pitching blogs, you might want to check out the suggestions that our team at Ogilvy follows in our Blogger Outreach Code Of Ethics. Stick to those and you should be fine, even when approaching bloggers that are way "snarkier" than I am.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
