JULY 22, 2016|TECHNOLOGY & SOFTWARE
Dyson's Upcoming Robot Vacuum - And Why It Matters
In the words of the article that pointed me to it, the problem with most robot vacuum cleaners released in the market so far is that “they tend to be either very good robots, but very bad vacuums, or good vacuums, but bad robots.”
The story about the upcoming Dyson Eye features a video worth watching that will take you inside the process of how the company has developed the robot vacuum. It is a great example of not only powerful marketing and storytelling, but the deliberation and care that goes into actually making it.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
