AUGUST 19, 2025
Ed Sheeran breaks a string MID show 😳
Ed Sheeran’s Broken String Moment. Here's what really happened. At the iconic Austin City Limits venue, Ed Sheeran starts off his performance of his hit song Shape of You and immediately breaks a string. Without stopping, he keeps singing while unstrapping his guitar and holding it out. From offstage a crew member immediately comes on and replaces the guitar. They often say no matter what, the show must go on. This is a perfect example of that principle in action. The seamlessless of this
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
