Non-Obvious Insights BlogHelping Readers Be More Interesting Since 2005.

As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

SEPTEMBER 27, 2017|ADVERTISING

Utah Ski Resort Embraces Its One Star Rating In Clever Print Ad

By Rohit Bhargava/Published

Share this article

No paywall, no sign-in. Anyone you send it to can read the whole thing.

FacebookXLinkedInEmail
84-snowbird-one-star-ranking
This story has made the rounds this week, but it deserves it. The Snowbird Ski Resort in Utah received a one star review, based on how insanely difficult the mountain was ... so they embraced it. The original review reads: "I've heard Snowbird is a tough mountain, but this is ridiculous. It felt like every trail was a steep chute or littered with tree wells. How is anyone supposed to ride that? Not fun." You can't get much better advertising than that review for a resort that prides itself on the difficulty of its ski runs. Read the full story on Deseret News > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

Subscribe to the Non-Obvious Insights Newsletter here >

Rohit speaks on this topic. See his marketing keynote.

Related Posts

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

AdvertisingReputation & Ratings

How It All Started

A Short Backstory Of This Blog

More About RohitMedia Inquiries

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×