OCTOBER 4, 2016|ADVERTISING
Emirates' Quietly Brilliant New Ad
When you see Jennifer Aniston in this Emirates ad, she starts off exactly where you would expect, in their amazing First Class cabin. Through a cute story line she follows a little boy back to his seats with his family ... and she decides to stay and swap seats with an ecstatic mom.
The ad is quietly brilliant for two reasons. Firstly it shows a beautifully human side of a Hollywood star that we all somehow like just a little more because of the Brangelina divorce. More importantly, it showcases the awesomeness of Emirates Economy class seats in an unexpected way.
Strategic, cute, fun and timely ... this is an example of how to do advertising right.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
