JULY 24, 2026
Europe Without the Plane Ticket
Once a year, D.C. turns into the easiest trip to Europe you'll ever take. The embassies throw open their gates, and suddenly you can go from Lisbon to Tallinn in an afternoon without leaving the city. Free food, music, and a rare look inside buildings that stay closed the other 364 days. This is the kind of access you don't get anywhere else in the country. Would you spend the day exploring with me? #EUOpenHouse #WashingtonDC #Europe #TravelVibes #DCThingsToDo
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
