MARCH 5, 2024|FOOD AND DRINK
Ever Wonder Why Certain Flavors Of Chips Are Sold In Some Countries and Not Others? Inside The Secretive World Of Flavor Dust ...
If you have ever been to another region of the world and been curious about how they ended up with the various flavors of crisps (chips to Americans) that are on store shelves, you'll find this article very interesting. It asks and answers everything you've wondered about how various flavors get reduced to the flavored dust sprinkled on top of chips.
Read this article to understand the secret food science behind chip flavor development, the rationale behind why "Lasagne" flavored Lays chips are only available in Thailand and not Italy, why it can take 7 years to introduce new flavors and the fascinating role immigration plays in which chips end up in which countries. This is the sort of article you'll read and then wonder immediately why it's not a book yet.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
