SEPTEMBER 13, 2016|ADVERTISING
Everything You Need To Know About Business (Courtesy Of Ice-T)
If you want to sell more lemonade, “use words like artisanal.”
I loved everything about this TV spot from Geico, including the making of video and the extended cut of actor and rapper Ice-T sharing his unique take on how to be successful in business, and in selling lemonade.
The effort shows what simple power can come from casting a talented actor, creating more assets beyond a 30 second spot, and telling us the story behind the making of an entertaining ad. This was a winner from Geico for creativity, acting, casting and for storytelling.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
