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JANUARY 4, 2018|EVENTS & EXPERIENCES


7 Exciting Trends To Watch From CES 2018


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In the first years of publishing my annual trend report, I used to wait until early in the year just so I could go to CES and incorporate some of the ideas and products from the show into my research. With the accelerated schedule of getting the report out by December, I end up forecasting more of what I might see and then waiting until the show to make the connections. This week in the lead up to the show, my team and I reviewed many press announcements, media articles and videos to prepare our schedule for booths to visit and people to interview. The presentation below puts the pieces together and shares some of our early favorite examples of some of the trend predictions from the 2018 edition of Non-Obvious.
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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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