FEBRUARY 24, 2015|STRATEGY & PLANNING
Flux Commerce: When The Lines Between Industries Erode
Flux Commerce is the megatrend that describes what happens when the lines between industries erode, leading to a continual disruption of business models, distribution channels and consumer expectations.
If there is one megatrend that really demonstrates the power of intersection thinking and finding inspiration across industries, it is this one. With stories from banks, food, retail and tech, the impact and expanse of this trend made it very satisfying to research and write.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
