JUNE 12, 2020|AUTOMOTIVE & MANUFACTURING
Ford's Virus-Killing Car Heater Hack
If the inside temperature of a car reaches 132.8⁰F (56⁰C), it can de-contaminate the inside of a car with 99% efficiency within 15 minutes. The problem is, most engine software would prevent a car from getting that hot inside, because it's unsafe for humans.
But now Ford has created an engine software hack that removes this safeguard and is testing it with its Police Interceptor Utility. For now, the innovation seems restricted to police vehicles, but people are already speculating that this tech could also help resurrect the hard hit industries of ridesharing and car rentals by helping people feel more comfortable getting into cars used by either one.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
