Forget Wine, Now The Chileans Can Make Beer Out Of Fog

The Atacama Desert of Northern Chile is one of the world's driest places, and for years local Chileans have created ways to use nets to capture moisture from fog and convert it into water. Now two brothers are taking that water and brewing beer that is winning global awards.

The brothers who created the beer promise that the “freshness and purity of fog water” cannot be matched by any other brewers. Whether that's true or not, it is a great example of how a unique backstory can propel interest in a brand no matter how crowded the category it is competing in.