Four Types of People Who Are Hesitant or Don't Plan To Get Vaccinated

Many people dismiss those who are hesitant or refuse to get the Covid vaccine as a single uninformed group, but the research shows there are actually four distinct profiles of people who are hesitant or refuse to get the vaccine. Dr. Sema Sgaier, co-founder of health nonprofit Surgo Ventures, calls them the Watchful, the Cost-Anxious, the System Distrusters and the Covid Skeptics. When I first read this segmentation, I immediately thought ... if we focus on the Watchful and Cost-Anxious, we can probably ignore the other two categories. They are the hardest to convince anyway.

But the truth is, in certain states, those two groups might account for more than 50% of the local population so this really is a situation where we can't leave anyone behind. The article offers some thoughtful tips for how each segment might actually be convinced. So if you're an "Enthusiast" like me (the fifth and only non-hesitant segment the research identified), Dr. Sgaier has some useful lessons and advice on what it might take to get more of those people to get the shot. And if those techniques don't work, there is always the news that a vaccine card might win someone free flights for a year from United or a million dollars in a Covid lottery.