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DECEMBER 11, 2017|EDUCATION & LEARNING


France Bans Kids Under 15 From Using Phones In School


As the parent of a teenager, this story about French schools banning kids from using their phones was easy to celebrate and initially I did.

But the truth is we should probably be teaching kids in school how to manage their tech addictions instead of just trying to ban them from the phone in the first place. It's questionable how effective this will be anyway, considering how attached most teenagers are to their phones. Kids, like the rest of us, deserve the chance to figure out the right balance for themselves.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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