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AUGUST 29, 2022|GOVERNMENT & POLITICS


French Government Uses Aerial AI To Detect Undeclared Swimming Pools and Tax Homeowners


An aerial photograph of a backyard swimming pool

Depending on your perspective, this may seem like a concerning example of government surveillance or an ingenious usage of tech to expose tax evasion. Either way, a pilot program from the French government to take aerial photographs of swimming pools and tax the homeowners who failed to declare them may not be a unique case study.

In coming years, governments and others will increasingly use available technology like this to enforce rules, gather information and generate revenue. In this future some things (like a pool) might be impossible to keep secret anymore.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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