Frustrated by PPP, Small Businesses Are Ditching Their Banks

In a time of crisis, people tend to reevaluate the things that they ordinarily don't think about. Like banking.

For most of us, changing banks is a major inconvenience, but as more banks fail to actually show up and be helpful for their customers when they need them most, those customers are fed up. As American Banker reports, many of them are acting on that frustration and switching banks, often to smaller local, and more customer service oriented banks instead.

It is easy to blame disruption on a once-in-a-lifetime pandemic ... but sometimes the reason your business is failing is because you're not actually giving your customers what they need.