OCTOBER 17, 2005
FutureMe.org
It's late and I'm doing some last run throughs for a client presentation tomorrow morning and can't keep my mind from wandering a bit. I was thinking about the future and how some of our conclusions to be presented tomorrow as part of a discussion of "new media" might seem archaic if I were to revisit them a year or even several months down the road. The past often seems odd in light of the future ... but I wonder if looking back, I would ever be able to recall the thoughts or inspirations I had tonight in coming up with what seems (at least to these tired eyes) to be a well thought out piece of intellect sure to illustrate just how smart we really are about this blog stuff.
I came across a post today on the Daily Innovator blog about a site called FutureMe.org which might help. The site offers the ability to write yourself (or someone else) an email to be delivered in the future. Of course, scheduling content to go live or emails to be sent at set time is nothing new. But here's the premise behind the site:
two fellas started this so that you could write yourself a letter to be delivered at a later date. we've all had to do them in high school and college. it's sorta cool to receive a letter from yourself about where you thought you'd be a year (two years? more?) later. FutureMe.org is based on the principle that memories are less accurate than emails. we strive for accuracy.
I have always loved the idea of a time capsule (as I hear the collective groan from my teammates who consider it - rightly - to be a totally cliche idea because of its overuse as a PR stunt). Just the idea of sealing a message or a thought up for some period of time and waiting until some point in the future to dust it off, open the "cork" and taste the past ... it's exciting. I'm going to write one to my 2010 self about today. Not about blogs, but about my 1 year old son who pointed at my shoes this morning, looked up at me and proudly declared his first word (sort of) -- "yeesh?" Yup, some moments are worth remembering.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
