As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

AUGUST 23, 2023|EVENTS & EXPERIENCES


Fyre Festival 2 Raises The Question: Who Deserves A Second Chance?


Billy McFarland promoting Fyre Festival II

Do you believe people deserve a second chance? It seems Billy McFarland, the disgraced producer of the Fyre Festival debacle back in 2018 is now back after serving his six year sentence for defrauding concert-goers and getting released early. What's he back with? Fyre Festival II, of course! And apparently the first wave of tickets is already sold out, inspiring plenty of confused stories from media wondering why anyone would give him their money again after his track record. As Rolling Stone writes:

“It has been the absolute wildest journey to get here,” McFarland said, in what may go down as the single greatest quote in human history. “And it really all started during a seven month stint in solitary confinement.”

The story has plenty of people writing about why a convicted concert promoter and scammer is even getting a second chance, but it illustrates one of the most fundamental rules of media that is and has always been true. Stoking people's outrage is a predictably effective way to get attention. In other words, this dude may be a sleazy salesman with a very punchable face ... but he definitely knows what he's doing when it comes to separating suckers from their money.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×