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MAY 11, 2016|ENTERTAINMENT & HOLLYWOOD


Game Of Thrones Wages Real Time War On Piracy


When you produce any content, piracy can be an issue ... but how can you stop it around one of the most popular and most secretive shows in the world?

The efforts of HBO and Game of Thrones to fight piracy in real time are a useful case study. The tactics they are employing, from takedown notices to real time tracking of piracy as it happens, will likely become an industry template that others follow to fight back against those who would repost content or attempt to share it illegally.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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