NOVEMBER 5, 2020|EMPLOYEE ENGAGEMENT
GameStop Reminds Us That Retail Employees Are As Dispensable As Ever
Just a few weeks away from what promises to be a very different type of Black Friday retail season, GameStop offered an unfortunate preview of what this season may have in store for employees when it created an ill-advised TikTok dance challenge for employees where one of the prizes was ... (wait for it) ... extra work hours during the holiday week!
The brand was quickly and justifiably skewered on social media for the promotion, but they will hardly be the only brand treating their workers poorly right now. The industry has been hit hard, and so the brands that really do care and take care of their employees will stand out even more than usual. As consumers, it's just up to us to listen for those stories, and reward those empathetic brands with our business.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
