Generation Z Trends for 2021

“If Gen Z has one discernible characteristic, it's that they genuinely care about what their money goes toward beyond the product itself ... they're really influential because they're willing to make changes, hold brands accountable and require a sense of transparency.”

There are lots of interesting insights about the rising Generation Z (a term generally used to describe those born after 1995) in this article, including their demands from brands and how they expect transparency and are constantly willing to make choices about consumption based on the values of the brands they buy.

Another insight contrasted their behavior and beliefs with the Millennials who came before them: “they use social media more as a communication tool, and feel at liberty to act like their true authentic selves online. On the other hand, millennials see social media as an art form where they seek to show the best version of themselves.”