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JULY 13, 2021|SPORTS & OLYMPICS


Get an Inside Look at the Olympic Village


A cardboard bed inside the Tokyo Olympic Village

Some of the Tokyo venues are already open and videos are starting to emerge of what they look like. I was only lucky enough to make it inside an Olympic Village once, since it is usually off-limits to anyone but athletes. In this article you can watch some videos and also learn some interesting stats about what athletes and teams are shipping to Tokyo. Apparently the British team has 45,000 tea bags and 8,000 porridge pots on its list.

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How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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