AUGUST 16, 2025
Going to a matchmaking event with my wife!
Who goes to a dating event when they’re already married? Recently my wife and I showed up to a friend’s matchmaking event as dedicated connectors. We had zero agenda beyond listening to what people wanted and making genuine introductions. The result? Better conversations, less pressure, and actual connections happening. Sometimes being "taken" is exactly what makes you useful in the dating world—you can offer a safe space for conversations and really focus on what matters: helping people be t
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




