SEPTEMBER 29, 2016|RETAIL & ECOMMERCE
Google Launches New Competitor To Amazon Prime For East Coast
Google is expanding its $95 a year home delivery service called Google Express across most of the US East Coast. That is the headline, but what's even more interesting are the retailers the brand has lined up as partners.
Retailers on board so far include Costco, Kohl's, L'Occitane, PetSmart, Stop & Shop / Giant Food (depending on city), Sur La Table, Ulta Beauty, Payless, Adorama, Road Runner, Vitamin Shoppe, Whole Foods, TRU/BRU and Paragon.
While the annual payment will be a hurdle for shoppers already locked into Amazon Prime, there are plenty of retailers who have a vested interest in Google being able to pull this off to help them more effectively compete against Amazon.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
