APRIL 25, 2016|EMPLOYEE ENGAGEMENT
Google's Stealth Incubator
In a move widely seen as a way to hold on to their top talent, Google is creating Area 120, a startup incubator that would let some employees spend more time building out their "20% projects" (the personal projects Google allows in one fifth of your full time working hours).
As all kinds of companies struggle to hold on to their best workers in an increasingly mobile work environment, we will likely see plenty more moves like this ... from far more unexpected brands than Google.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
