AUGUST 8, 2016|TRAVEL & TOURISM
Google’s Stunning New Tour Inside Rio’s Favelas
The favelas of Rio are one of the most often talked about yet infrequently experienced parts of the city. The area has its own ecosystem of just about everything, but the place is notoriously difficult to navigate for any outsider.
Google’s new 360 degree tour is a rare glimpse inside a region most of us will never see for ourselves ... a perfect use of technology to open access to a place none of us could otherwise have gone.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
