AUGUST 30, 2016|BRANDS & MARKETING
GoPro's Bold New Content Vision
Ever since I first saw the stunning video images from GoPro users that were routinely featured by the brand in its marketing, it was clear that entertainment was going to be a big part of the brand's future.
In an interview with Variety magazine, CEO Nick Woodman shared candidly about plans to launch 32 new original shows. That is an ambitious number for a company most people still think of as a maker of small rugged cameras rather than as a media company.
The strategy is risky and ambitious, exactly like the brand's customers themselves.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
