JULY 15, 2026
Gotham Ghostwriters Event
I saw this at the New York Academy of Medicine during an event last year and it got me thinking. A card catalog that stretches across the entire wall, full of index cards that were typed and sometimes handwritten. This is how we used to catalog and organize books before the internet. It's physical, sort of inefficient, but also beautifully simple. There is something about a system like this from another time that you can actually touch which always gets me to slow down and take a closer look. Wo
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




