JULY 8, 2016|ADVERTISING
Häagen-Dazs Shares Clever Wimbledon Pics Of Fans
The easiest thing to do when you sponsor a big sporting event is to point your camera at the athletes. Häagen-Dazs did the opposite.
At an event where most turn their cameras towards the star athletes competing, the brand won Wimbledon by sharing an insightful collection of images of fans exhibiting a variety of emotions from awe to joy, under the simple yet inspired tagline of “Lose Yourself.”
The entire effort is to celebrate its new five year sponsorship of Wimbledon, and if the thinking behind this is any indication, it will be the sort of sponsorship that any other brand investing in marketing around sports sponsorships should be watching and learning from.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
