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OCTOBER 23, 2020|CAREER ADVICE


Handshake Raises $80m To Help Diverse Young People Land Jobs


Handshake, the college recruiting platform

Since the pandemic, employers have no longer been able to go to college campuses to recruit their next generation of talent, which has created a pipeline problem for everyone. Investors are banking that Handshake might be the ideal solution to step in and help those connections happen better than LinkedIn or any other existing platform.

To date, Handshake has forged relationships with community colleges and HBCUs, as well as used a series of virtual events to help recent grads seeking jobs connect with employers. As an employer, I plan to start using the tool to find new candidates. Anything that helps to get more people working is a platform worthy of our support.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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