JUNE 1, 2025
Here’s HOW to spot a developing trend 📈
What is my definition of a trend? A "non-obvious" trend is a curated observation of the ACCELERATING PRESENT. A trend isn’t about predicting the future—it’s spotting noticing what is already happening and learning to anticipate what is gaining momentum faster than everything else. The key? Separating real acceleration from noise. Too many "Trend Reports" are just wishful thinking—like someone declaring their own idea the next big thing. Often it's because that thing happens to be exactly what
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
