SEPTEMBER 28, 2016|ADVERTISING
Hermes Creates Branded Film About The Beauty Of Making Silk
In this beautifully shot video you can follow the one minute journey of a model as she personifies silk by running through Hermès' actual silk factory in Lyon, France.
The film, called “La Fabrique de la Soie” (or The Silk Mill in English) aims to take you inside the making of silk ahead of the product’s 80th anniversary next year. Through the short film, you see some of the brand's iconic silk based designs coming to life.
The film is mesmerizing, perfectly on brand, and likely to induce more than a few consumers to start lusting after Hermès silk scarves for themselves. It is also a reminder of something luxury brands understand better than most: the story of how a thing is made can be more seductive than the thing itself.
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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
