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NOVEMBER 15, 2021|TECHNOLOGY & SOFTWARE


Highlights From TIME’s 2021 Best Inventions of the Year List


TIME 2021 Best Inventions of the Year list

I love lists of new inventions, and TIME has released their annual list of the top inventions of the year. As usual, there are some wonderfully non-obvious winners. A new malaria vaccine that has been decades in the making. Plant-based seafood. A Nespresso-like on-demand skin care dispenser. A one-button device that enables do-not-disturb on all your devices and flashes bright red to warn off any in-person distractors. A more accurate world map. Wireless in-road charging. A reusable shipping box.

Scrolling through the full list of inventions is a worthwhile exercise just to spark some new ideas, no matter what industry you work in.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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