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MAY 18, 2022|SOCIAL MEDIA


How A Tweet About $28 Airport Beer Helped End Airport Price Gouging


Receipt showing a $28 beer bought at a New York airport

Last year some guy tweeted about finding a $28 beer at a NYC airport. That’s the sort of thing people regularly complain about on social media. His tweet, however, sparked a legislative inquiry by the NYC Port Authority that may end up creating an aftershock of legislation making this sort of “indefensible” price gouging at airports illegal.

For any business traveler, the rationale for such exorbitant pricing at airports is pretty obvious ... when you’re on an expense account where someone else pays, who cares how much beer costs? However the tweet still sparked a PR crisis for airport food service operator ATG, who claimed it was a mistake at the time. Either way, the lesson here is clear: angry tweets about injustices are easy to ignore ... unless they happen to be about someone daring to overcharge for beer in America.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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