How Agencies Are Embracing Trump’s America

One of the few undisputed things about the 2016 US election is that it illustrated a gap in culture and attitudes between the East and West coasts and the area of the country often called “Middle America.”

Rather than continue this us versus them mentality, some New York based agencies are choosing instead to help their staff understand people unlike themselves by actually going to some of those so-called “Red States.” Not to research a campaign, but to sit in the diners and the churches and the living rooms and listen.

It is a perfect example of the kind of curiosity-induced empathy that the world badly needs more of.