JUNE 4, 2021|MEDIA & JOURNALISM
How Atlas Obscura Is Rewriting History (Literally)
History is told by the victors. Most of us know this, but what if we could go back and fix the record? That's the journey that wanderlust website Atlas Obscura has embarked upon with a "decolonization project" that aims to review more than 20,000 stories from their 11 years of content to add more context and alternate viewpoints. Descriptions of old battles, for example, will now include the formerly invisible indigenous perspective.
The effort itself has a beautiful mission which editorial director Samir Patel is quick to point out is not about removing anything. "Adding this kind of perspective to travel and travel writing makes it less boring ... this is more interesting."
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
