SEPTEMBER 24, 2019|LEADERSHIP
How Boeing’s “Managerial Revolution” Created a Disaster
This long read is an interesting look behind the scenes at the culture shifts that allowed Boeing to move away from its engineering history, succumb to the pressures of cost-cutting culture and lose the edge that built the company in the first place.
It’s an important reminder that focusing on short term profit above all else can lead to tragic results.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
