How CLEVER packaging tricked DELIVERY DRIVERS?!

Van Moof, an electric bike company from Europe, was struggling with a high rate of damages during shipping for their expensive bikes. It was costing them serious money in returns and they had tried everything. Repackaging, putting warning labels on the box … nothing worked. Then inspiration hit. The changed the packaging to show a graphic of a TV on the book and the delivery people handling the box immediately started treating it more carefully. The illusion of having a fragile item inside by showing one on the outside was the non-obvious solution to the problem. Simple design choices like this can save a company real money – but it takes the ability to see a solution everyone else misses. Have you ever noticed packaging built to solve a problem like this?