How Corporate Citizenship Might Save The Earth (And All Of Us)

Nestle recently pledged to stop using single-use plastics by the year 2025. Going further, a consortium of brands is working with an ambitious startup called Loop which is bringing back the business model used in the early 20th century to deliver milk to people’s homes.

Consumers order products that come in reusable containers and when they are done they mail the containers back to be reused. In the process, they offer a system to eliminate all the one-time use packaging.

Beyond packaging innovation, another hopeful story is how the modern right to repair movement (which argues you should be able to reuse and refurbish your own electronic devices) has been taking off despite considerable opposition from manufacturers like Apple.

In the coming months, I suspect we will see more big stories of world-changing solutions like these. They fit perfectly into the intersection between a company’s desire to be recognized for their innovative thinking and social good, and a media organization’s need to feature feel-good stories that offer hope to their readers. Plus, they have the side benefit of actually making the world better. That’s a win all around.