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JUNE 2, 2023|TRAVEL & TOURISM


How Digital Nomads Are Changing Global Cities, and Themselves


German entrepreneur Markus Seebauer has lived in 40 countries as a digital nomad. As a tech worker, he has traveled the globe from Eritrea to Ukraine and found many places along the way that have purpose-built new gentrified areas with hip co-working spaces and fast wifi designed exactly for digital nomads like him. An in-depth article from Rest of World looks at the impact of all these digital nomads and how they are changing the local culture of the places they frequent.

Their two-sided impact is well documented. While their presence inspires new construction and creates more demand for local businesses, they also drive up rental rates and cost of living. The one thing I hadn't considered was how this nomadic existence might lead to a generation of workers who feel like they don't truly belong anywhere. The story was a good reminder that despite how romantic it sounds to work from anywhere and explore the world, having a home where you feel you belong can be pretty fulfilling too.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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