MARCH 11, 2021|ENTERTAINMENT & HOLLYWOOD
How Disney Is Winning With Stories of Insignificant Heroes
Years ago I read a play called Rosencrantz and Guildenstern Are Dead that told the story of Shakespeare's Hamlet from the perspective of two insignificant characters. I was reminded of it as I finished watching the final episode of the Disney+ hit show WandaVision. It is the first of several Marvel superhero shows focused on insignificant side characters. Future shows will feature Thor's brother Loki and Captain America's best friend, the Winter Soldier.
This deep dive into the backstory of forgettable characters from the big Avengers films is paying off for Disney+. The streaming platform has blown past projections and hit 100 million subscribers. More interestingly, they have a nearly unlimited range of characters from Marvel Comics to bring to life. Passionate fans. Unlimited stories. Explosion in home entertainment. Things are looking pretty good for Disney+.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
