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NOVEMBER 29, 2021|SOCIAL MEDIA


How Frances Haugen Was So Effective As The Whistleblower We All Needed


Facebook whistleblower Frances Haugen

At Facebook, tens of thousands of employees had access to the same documents as Frances Haugen, and thousands (at least) shared her same misgivings about the practices of the company in sowing discord and profiting from hate. Yet here's the question that doesn't seem to be asked often enough: why her?

And perhaps more importantly, why do her efforts seem to be working to drive real change when so many other efforts from concerned activists and whistleblowers alike only seem to amount to short term attention before phasing out?

One article asked those questions and offered some interesting insights into the unique combination of traits and circumstance that seems to have helped Haugen to be a particularly effective critical voice taking on Facebook. According to the story, Haugen's personal confidence, her long-standing debate skills, the fact that she did not have to worry about her finances (thanks to some successful bets on cryptocurrency) and her moral center may all be contributing factors.

Together, it's a telling exploration of what “magic” elements might need to all be in place before a single critical voice can truly create a big change in the world.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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