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OCTOBER 2, 2013|STORYTELLING


How I Launched A Startup, Failed, Moved To Australia, Got Fired And Wrote A Best Seller


Someone asked me tonight what my "story" was - and I always wish for a better answer to that question.  After all, I spend a good part of my life telling stories and helping companies to tell them as well.  Tomorrow I will be spending an entire day at an event called the Future of Storytelling.  Every night I read a story to my kids at home.  And I write stories almost every day. Most of us are the same way.  We live surrounded by stories and yet when we are asked to share ours ... we pause. Why? I used to think that it was because my story wasn't good enough.  It couldn't be told in the length of an elevator ride.  It wasn't dramatic enough.  It wasn't ... well, a story.  But over the last few years, as I spend more and more time talking people at events and on stage - I have realized one thing: There is a difference between a story and a pitch. A pitch is a short description of something designed to influence your listener to believe in something or to do something.  A story doesn't need to do that.  All a story needs to do is move you in the moment.  Whether or not you do something differently isn't really the point.  If you were entertained in the moment, that's ok.  If it changes the way you treat people and impacts your life, that's ok too. So my story isn't a pitch. But it does have ups and downs.  And it takes exactly 25 minutes and 8 seconds to tell.  At least it does in the video below - which is one of the most human and honest talks I've given in the past few years ... all about how I launched a startup, failed, moved to Australia, got fired, and wrote a best seller. I hope you like it ...
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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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