OCTOBER 25, 2021|HEALTH & FITNESS
How Long Can We Play As We Get Older?

“Today’s sports heroes play longer and better than ever before. They benefit not only from the inherent genetic advantage of all great athletes, but also from decades of elite training, cutting-edge treatments and the time and money to enact them.”
Every athlete who does the impossible at an improbable age sends us a message. Whether it’s the idea of anti-aging or simply remaining healthy for longer, many of us expect to play longer as we grow older. As this story from Sports Illustrated explores, helping people be able to play for longer is a multi-billion dollar industry that will continue to grow. So is there a secret to staying healthy enough to enjoy the sports we love as we get older? The closest that science and the writer of the piece seem to get is some relatively obvious advice: Exercise, but not too much. Focus on your core. Listen to your body.
I suppose sometimes it’s the most obvious guidance that is the hardest to remember to follow.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




