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AUGUST 15, 2023|HEALTHCARE


How Mixed Reality Could Transform The Healing Process By Helping People Understand Their Own Bodies


A 3D mixed reality model of human anatomy

You get injured and undergo a medical procedure to help. Afterwards, you're usually given a set of instructions, perhaps some prescription medication and then sent on your way. The problem is, the average person doesn't really understand what's happening in their body and what the best methods might be to heal. Now mixed reality, in the form of headsets and VR technology, might be able to help.

One writer decided to use a new medical VR app released for the Playstation gaming system to better understand the nature of his own back injury. By delving into an immersive 3D model of the human spine, he could see what his herniated disc had caused and how certain exercises might help him to recover faster. He suggests that this "visual knowledge" not only helps him to target his rehabilitation exercises more efficiently, but also get motivated to do them in the first place.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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