JULY 14, 2021|SPORTS & OLYMPICS
How NBC Will Be Covering the Tokyo Games Differently
The financial windfall for NBC from Olympic sponsors for broadcasting the Games will likely eclipse their revenue from Rio 2016, even despite the pandemic. The more interesting question is what all that money will actually buy viewers.
This article gives a sense of how the coverage of these Games might vary from past years. The biggest thing, it seems, is just how deeply we will likely see news coverage merged with sports coverage. The Covid story at the Games will be at least as big as what happens during the actual competitions.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
