AUGUST 11, 2016|SPORTS & OLYMPICS
How Nike Ruined Olympic Marketing Forever
The IOC is notoriously strict about its marketing rules. Perhaps not surprisingly, it is all because of ambush marketers, and specifically because of Nike.
The story struck me as an important reminder that any time we marketers complain about rules, or about how difficult it is for us to promote our products and services, we should remember that it is usually the worst among us who ruin it for everyone else. The lesson is simple: choose to be better than that.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
