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NOVEMBER 6, 2017|ENTERTAINMENT & HOLLYWOOD


How Steven Soderbergh Created A Choose-Your-Story TV Series


Steven Soderbergh and the future of television

A series called Mosaic from filmmaker Steven Soderbergh tells an episodic murder mystery story from multiple angles and gives the audience a choice of whose perspective to follow.

In development, Soderbergh decided not to tell his actors whether they were the lead or not ... allowing each of them to believe the story revolved around them. His intent through the secrecy was to create a more authentic final story.

The big takeaway for me (aside from the epic photo of his storyboard) was that sometimes in order to achieve a big vision, it might pay off to give the participants only what they need to know and nothing more.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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